The United States best essay structure At 54 years old, is Barbie losing her appeal? Results from Mattel’s 2nd quarter report suggest the answer is yes. The toy company’s profits fell 24 percent compared with the year before. While sales of the Barbie franchise declined for the fourth straight quarter, revenue rose for Monster High Dolls and American Girl products. The toy industry is facing a growing challenge from mobile devices that are changing the way children and their parents play.